Meta released its new AI image generator, Muse, on Tuesday, rolling it out across Instagram Stories, WhatsApp, and the Meta AI app. The tool, developed by Meta Superintelligence Labs under the internal codename Mango, is designed to let users generate and edit images using natural language prompts, and it comes with preset prompts to help users get started.
Muse’s capabilities are broadly similar to existing AI image generators like DALL-E and Midjourney, allowing users to create cartoonish or stylized images from scratch. However, Meta is positioning the tool as a practical assistant for everyday tasks, including advertising and online shopping. A promotional video from the company shows a user employing Muse to see how a used couch from Facebook Marketplace might look in their garage, suggesting a direct integration with Meta’s peer-to-peer marketplace.
Also read: Why the rise of open source AI isn't hurting Anthropic — yet
Editing and effects for Instagram
Beyond image generation, Muse supports prompt-based editing, enabling users to modify existing photos. Meta suggests use cases such as placing yourself in front of a historical landmark, removing a photobomber from a background, or even generating a functional QR code. The company is also launching a suite of new AI effects for Instagram Stories powered by Muse, including customizable filters that can alter existing photos in real time.
Pricing and future development
Meta says Muse is free for what it terms ‘everyday creation,’ though the company notes that users who exceed certain usage limits will need to subscribe to one of its paid plans. The company has not yet detailed the specific thresholds or pricing tiers for heavy users. Separately, Meta confirmed that Muse Video, an AI video generator, is already in development, signaling an expansion of its generative AI offerings.
Also read: SK Hynix files for U.S. IPO, giving American investors a direct bet on the AI memory boom
The launch comes as Meta continues to invest heavily in AI infrastructure, despite criticism from some analysts that its AI strategy remains unfocused. Over the past year, the company has released a number of AI tools, including the Creator assistant for content creators and Pocket, an app for coding simple video games. Meta has said it plans to spend tens of billions of dollars on AI-related capital expenditures this year.
Frequently Asked Questions
What is Meta’s Muse AI image generator?
Muse is a new AI image generation tool from Meta that lets users create and edit images using text prompts. It is free for everyday creation, with limits that may require a subscription.
Where can I use Muse?
Muse is available in the Meta AI app, Instagram Stories, and WhatsApp. It also integrates with Facebook Marketplace for visualizing items like furniture.
Is Muse free to use?
Yes, Meta says Muse is free for ‘everyday creation.’ However, users may need a subscription after exceeding certain usage limits.
Will Meta release a video version of Muse?
Meta has confirmed that Muse Video, an AI video generator, is already in development.
Be the first to comment