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Robinhood bought $25 million of Bitcoin for its own balance sheet, the broker’s first proprietary BTC holding as distinct from the crypto it holds for users, Ambcrypto reported. Johann Kerbrat, Robinhood’s senior vice president and general manager of crypto and international, described the purchase as a strategic move for the firm’s overall asset diversification and said the company believes firmly in the future of crypto.
Ambcrypto put Robinhood at number 199 among public companies that hold Bitcoin for treasury diversification, a group it said is led by Strategy with 1.279 million BTC worth about $105 billion at current market value. Crypto.news and Bitcoin Magazine both reported the purchase ran alongside continued buying by Strategy, which added 334 BTC for approximately $28.7 million between Sept. 28 and Oct. 4 at an average price of $85,838.80, taking its total to 848,000 BTC.
Also read: Robinhood Chain fuels Ethereum optimism; UK weighs permanent crypto donation ban
Key facts
- Robinhood added $25 million worth of Bitcoin to its corporate balance sheet, a first for the company’s own capital.
- Kerbrat framed the move as aligning Robinhood and its vision with the crypto community, and said $25 million will not change much for a company with a market capitalization around $100 billion.
- Ambcrypto described Robinhood as the 199th public company to hold Bitcoin for treasury diversification.
- Bitcoin Magazine estimated the purchase at roughly 294 BTC using this week’s average price near $84,960, with other estimates near 300 BTC; Robinhood did not disclose an exact coin count and the precise figure is expected in its next public filing.
- Robinhood Chain, the Ethereum Layer 2 the company launched in July 2026, crossed $1 billion in total value locked and posted $32.3 million in monthly revenue in September, according to Ambcrypto.
Scale and positioning
Crypto.news reported that Kerbrat called the $25 million position relatively small for Robinhood, whose Nasdaq-listed shares closed 1.85% lower at $112 on Tuesday and whose market capitalization is close to $100 billion. He told crypto media the company cares deeply about bitcoin and the ecosystem around it, and that the purchase is about aligning the company with the crypto community.
Bitcoin Magazine drew a distinction that the other reports did not spell out: the new $25 million belongs to the company, while Robinhood already holds roughly 185,000 BTC (around $15.5 billion) plus other cryptocurrencies, totaling about $25 billion across multiple chains in custody for customers. Ambcrypto reported the purchase marks the first time Robinhood has bought a separate stash from users’ funds.
Also read: Binance BTC outflows hit 23,137 in a week, most since 2023
Crypto revenue behind the purchase
Ambcrypto reported that Robinhood’s prediction markets generated $260 million in revenue across the first two quarters of 2026, and that Robinhood Chain revenue hit a monthly record of $32.3 million in September. Crypto.news reported $17.5 billion in crypto notional trading volume during August, up 61% from $10.9 billion in July, with Bitstamp accounting for $10.1 billion and the main app handling $7.4 billion. Funded customers reached 28.6 million and total platform assets stood at approximately $384 billion at the end of August.
Crypto.news also reported that Robinhood has outlined plans for perpetual futures covering Bitcoin, Ether, Solana, XRP, Dogecoin, Cardano, Chainlink and Hyperliquid. Bitcoin and Ether contracts are expected to carry leverage of up to 10x, the other six up to 3x, with fees set at 0.01% through the end of 2026. CEO Vlad Tenev described the planned offering as the first true perps for U.S. customers, with no expiry and profit and loss settled every 15 minutes.
Why it matters
Corporate Bitcoin ownership has moved from an outlier strategy to a routine line item for listed firms, and Robinhood’s entry matters more for the direction of travel than for the dollar amount. A high-profile retail broker putting principal capital, not just custodial inventory, behind Bitcoin signals to other public and pre-IPO companies that modest initial allocations can be credible. Ambcrypto described Wall Street analysts’ consensus as positive, with a bullish target of $133 for HOOD, and noted Barclays and Bank of America projected $132 and $156 respectively. It is not clear whether the crypto developments will lift the stock.
Crypto.news reported Bitcoin was trading near $84,000 on Wednesday, with $82,000 an important support area and a recovery above $87,500 needed to reopen the path toward the upper end of its October range. More than $403 million in leveraged long positions were liquidated within one hour during the selloff. This is not financial advice, and crypto markets are volatile and uncertain.
What to watch
Robinhood’s next public filing should confirm the exact Bitcoin count, which Bitcoin Magazine said was withheld. Crypto.news reported that investors are also watching rolling ETF demand: Bitfinex analysts said U.S. spot Bitcoin ETF inflows fell from $2.39 billion to $241.1 million in the week ended Oct. 2, and that sustained trading below $81,300 alongside ETF withdrawals could put the recovery at risk. Separately, Sequans Communications sold its remaining 314 BTC in September, ending its Bitcoin treasury strategy, showing that corporate adoption is not one-way traffic.
Reported by ambcrypto.com.
Sources: AMBCrypto, Crypto.news, Bitcoinmagazine