Amazon replaces Rufus with Alexa for Shopping, a new AI assistant powered by Alexa+
Amazon is once again reshaping how consumers interact with its marketplace. On Wednesday, the company introduced Alexa for Shopping, a new AI-powered shopping assistant built on Alexa+, marking a significant shift from its earlier generative AI experiment, Rufus. The assistant is now rolling out to U.S. customers across mobile devices, desktop browsers, and Echo Show […]
