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UBS headquarters with a digital overlay representing its cautious crypto and tokenization strategy for private banking.

UBS Crypto Trading Strategy: A Cautious, Infrastructure-First Approach to Tokenization

February 5, 2026 j n

Zurich, Switzerland – May 2025: In a significant move for traditional finance, UBS Group AG is charting a deliberate and infrastructure-focused path into cryptocurrency trading. The Swiss banking giant’s strategy, currently under internal review, links direct crypto access for a segment of its private banking clients to its broader, long-term work on tokenizing real-world assets. […]

UBS bank building with digital crypto symbols representing its new trading services for private clients.

UBS Crypto Trading: Swiss Banking Giant Unveils Pivotal Plan for Private Clients

January 23, 2026 j n

In a landmark development for institutional finance, Swiss banking titan UBS has confirmed plans to offer cryptocurrency trading services to a segment of its private wealth clients, signaling a profound strategic shift for the $4.7 trillion asset manager. This move, first reported by Bloomberg, represents one of the most significant endorsements of digital assets by […]