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Mercado Libre discontinues its Mercado Coin cryptocurrency rewards program on the Mercado Pago app.

Mercado Libre Shuts Down Mercado Coin Rewards: A Strategic Pivot for Latin America’s E-commerce Leader

April 1, 2026 Jackson Miller

Latin American e-commerce leader Mercado Libre is ending its Mercado Coin loyalty program, marking a significant shift in its cryptocurrency strategy. According to a Reuters report, users in Brazil must sell or spend their coin balances by April 17, 2026, or see them converted to Brazilian reals. This move comes as the company doubles down […]