March 17, 2026 — Picsart, the AI-powered design platform, has launched a marketplace for AI agents, enabling creators to “hire” specialized digital assistants for tasks like resizing social content and editing product photos. The move aims to shift creators from being operators to decision-makers within their workflows.
Shifting the Creator Workflow
The new marketplace introduces agents that execute specific creative and analytical tasks. Picsart founder and CEO Hovhannes Avoyan stated the platform’s goal is to change the dynamic where creators are “stuck as the operator of every workflow — the one doing, not deciding.”
“Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes,” Avoyan said in a statement. The company, which reached unicorn status in 2021, serves over 130 million users globally, with a strong Gen Z demographic.
Four Launch Agents for Specific Tasks
Initially, the marketplace offers four specialized AI agents. Picsart plans to introduce more agents weekly.
The Flair agent integrates with Shopify, analyzing market trends to recommend improvements for online stores. It can suggest editing product photos for a more cohesive look. A planned update will enable A/B testing and identify underperforming products.
Resize Pro uses AI to resize images and videos for different platform dimensions. It generatively extends frames when original media isn’t suited to a target size, aiming to make resized content appear intentionally composed.
The Remix agent allows creators to apply a described style—such as “vintage film” or “cyberpunk”—to an entire photo library. The Swap feature enables bulk background changes for photos.
Accessibility and Integration
For agents like Flair that work asynchronously, Picsart enables interaction via WhatsApp or Telegram. The company selected these platforms because their APIs support business-focused AI chatbots.
“As agents extend to messaging apps creators already use, that conversation happens anywhere — at your desk or from the subway,” Avoyan added. This integration could expand as more platforms add similar tools.
Managing AI Autonomy and Safety
Recognizing potential issues with LLM-based software, including hallucinations or unintended actions, Picsart includes user controls. Creators can set “autonomy levels” for agents, requiring approval before any action is taken.
These agents are considered less vulnerable to prompt injection attacks than public-facing agents, as they are not designed to interact directly with customers or the open internet. The company has not announced plans for such public agents.
Pricing and Availability
Picsart operates on a freemium model. A free plan offers limited AI credits weekly. Full access to AI agents likely requires a paid subscription, with premium plans starting at approximately $10 per month when billed annually.
The launch capitalizes on growing industry demand for agentic AI, fueled by projects like OpenClaw. The trend focuses on chatbots that can execute multi-step requests like a personal assistant. For more details on the company’s official announcements, users can visit the Picsart website.
Market analysts note the platform’s continued evolution reflects the competitive landscape of design tools. Rivals like Canva have also heavily invested in AI features. A recent Gartner report highlighted the rapid integration of agentic AI into creative software suites.
Picsart’s strategy centers on serving social media managers and content creators who need to produce high volumes of platform-optimized content efficiently. The AI agent marketplace represents its latest effort to automate complex, repetitive tasks within the creative process.
Updated insights and analysis added for better clarity.
This article was produced with AI assistance and reviewed by our editorial team for accuracy and quality.
