In a groundbreaking move, Tether, the issuer of the USDT stablecoin, has secured its position as the second-largest shareholder of Italy’s prestigious Juventus football club. This strategic investment highlights the growing intersection of cryptocurrency and traditional sports.
Why Did Tether Invest in Juventus?
Tether’s investment in Juventus marks a significant milestone in crypto adoption. Here’s what you need to know:
- Tether holds a 10.7% stake, valued at €128 million ($149 million)
- Only Exor NV, Juventus’ longtime majority owner, holds a larger share
- The investment was first revealed in February 2023
- By April, Tether had built its substantial position
The Growing Trend of Crypto in Sports
This isn’t just about football – it’s about crypto gaining mainstream acceptance. Juventus becomes the latest sports franchise to embrace cryptocurrency, following:
| Team | Crypto Partner | Year |
|---|---|---|
| Paris Saint-Germain | Socios.com | 2020 |
| Manchester City | OKX | 2022 |
| Juventus | Tether | 2023 |
What This Means for USDT and Crypto Adoption
Tether’s bold move demonstrates how stablecoins are expanding beyond digital wallets. The Juventus investment:
- Provides real-world utility for USDT
- Increases mainstream crypto awareness
- Opens doors for future sports partnerships
Challenges and Opportunities Ahead
While exciting, this venture comes with considerations:
- Regulatory scrutiny of crypto investments
- Market volatility risks
- Potential fan engagement innovations
This landmark investment proves cryptocurrency is no longer just digital money – it’s becoming a powerful force in traditional industries. As Tether plants its flag in professional football, we may be witnessing the dawn of a new era in sports financing.
Frequently Asked Questions
How much of Juventus does Tether own?
Tether currently owns 10.7% of Juventus, making it the second-largest shareholder after Exor NV.
When did Tether first invest in Juventus?
Tether first revealed its investment in February 2023 and built its position to 10.7% by April.
What is the value of Tether’s Juventus stake?
As of June 23, 2023, Tether’s stake was valued at approximately €128 million ($149 million).
Why would a crypto company invest in a football club?
The investment helps bridge crypto and mainstream audiences, increases brand visibility, and may lead to innovative fan engagement solutions.
Is this Tether’s first sports investment?
While details of other investments aren’t public, this is Tether’s most significant known investment in professional sports to date.
