In a shocking mix-up, High Noon has issued a voluntary recall of its vodka seltzer after some cans were mislabeled as Celsius energy drinks. This alarming error could lead to unintentional alcohol consumption, raising serious safety concerns. Here’s what you need to know.
What Happened with the High Noon Recall?
High Noon, a popular vodka seltzer brand under E. & J. Gallo Winery, discovered that specific 12-packs of its High Noon Beach Variety product were incorrectly labeled as Celsius energy drinks. The FDA confirmed the error, warning that this could result in “unintentional alcohol ingestion” by consumers expecting a non-alcoholic beverage.
Which Products Are Affected by the Recall?
The recall affects two production lots of the High Noon Beach Variety 12-packs, distributed in eight U.S. states:
- Florida
- Michigan
- New York
- Ohio
- Oklahoma
- South Carolina
- Virginia
- Wisconsin
The affected products are marked with lot codes L CCC 17JL25 and L CCC 18JL25. Celsius-labeled cans with the lot code L CCB 02JL25 are also included in the recall.
Why Did This Mislabeling Occur?
The error was traced to a shared packaging supplier for both High Noon and Celsius. Empty Celsius cans were accidentally used to package High Noon vodka seltzer. While the supplier has not been named, E. & J. Gallo Winery is working with the FDA to address the issue.
What Are the Safety Concerns?
Mislabeling alcoholic products as non-alcoholic is rare but poses significant risks, especially for:
- Individuals avoiding alcohol for health or religious reasons
- Minors who may accidentally consume alcohol
- People operating vehicles or machinery
Fortunately, no illnesses or adverse events have been reported so far.
What Should Consumers Do?
If you purchased a High Noon Beach Variety 12-pack with the affected lot codes:
- Dispose of the product safely
- Contact High Noon for inquiries or refunds
- Check other beverages for similar labeling errors
FAQs About the High Noon Recall
1. How widespread is the High Noon recall?
The recall is limited to two production lots distributed in eight states between July 21 and July 23, 2025.
2. Are there any reported health issues from the mislabeled products?
No illnesses or adverse events have been reported so far, according to the FDA.
3. Can I get a refund for the mislabeled High Noon products?
Yes, High Noon has provided a customer contact email for inquiries and potential refunds.
4. How can I identify the affected products?
Look for the lot codes L CCC 17JL25, L CCC 18JL25, or L CCB 02JL25 on the cans.
5. What steps is High Noon taking to prevent future errors?
High Noon is collaborating with the FDA, retailers, and distributors to remove mislabeled cans and improve supply chain accuracy.
