Animoca Brands Japan Unveils NFT Launchpad ‘SORAH’

Animoca Brands Japan Unveils NFT Launchpad 'SORAH'

Animoca Brands Japan has announced the name of its new NFT launchpad, SORAH by Animoca Brands Japan, and is set to launch in the summer of 2024.

SORAH, named after the Japanese word for sky, aims to support NFT projects by providing opportunities for creators to sell their NFTs while offering various sales methods and loyalty programs.

Further information about these programs will be released at a later date.

SORAH by Animoca Brands Japan
SORAH by Animoca Brands Japan Source: Animoca Brands Japan

Connecting The World As One

Kensuke Amo, COO of Animoca Brands Japan, explained the naming inspiration, “SORAH by Animoca Brands Japan is inspired by our goal to seamlessly connect Japan and the global community in the web3 domain, just as the sky (SORA [空] in Japanese) connects the world as one. Since its inception, Animoca Brands Japan has been involved in the global development of Japanese intellectual property and content (IP) in the web3 domain while supporting the development of overseas projects in Japan. Now, by setting up our own launchpad, we intend to further strengthen these efforts and accelerate mass adoption of Web3 by serving as a gateway for IP between Japan and overseas.”


The launchpad will support blockchain networks such as Ethereum and Polygon, and payment options will include credit cards and cryptocurrencies.

SORAH will use sales formats like lotteries and first-come, first-served methods, and will be compatible with digital wallets such as Metamask and WalletConnect, using the ERC-721 token standard for NFTs.

The platform also aims to enhance the global presence of Japanese intellectual property, including manga and anime, and intends to act as a bridge between Japanese IPs and international audiences.

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